With the first rush of Generation Z graduates flocking into the real world, industries are changing more frequently and more dramatically than ever to keep up with Gen Z.
Generation Z refers to people born from the mid-90s onwards. Their predecessors, the Millennials, are no longer the babies of the generational family as Generation Z mature into young adults.
The preferences of Gen Z are not only going to change the way we work, advertise and shop – but the travel industry is also shifting into new realms of urban tourism. The focus is more on personalisation and unique experiences than ever before.
What makes Generation Z different?
Often also described as digital natives, Gen Z grew up with screens at their fingertips. The influence of this is evident in Gen Z’s expectation of constant – and instant – gratification, and their ability to adapt quickly to new advances in technology. With the world now at its smallest and most accessible, so the desire to see it is also insatiable. And with so many quick and easy ways to find places and book travel online, the availability of new and exciting travel experiences is also the highest it’s ever been.
Generation Z want to change the world and have high expectations when it comes to their own entrepreneurial aspirations (with over 50% saying they want to start their own business). With wide-scale ideas for creation and change, Generation Z are typically demanding when it comes to destination choice, often favouring the road less travelled.
What do Generation Z want when they travel?
Some hotels get it wrong in presuming that younger travellers want cheap packages to see the obvious tourist traps or take part in boozy cruises. I mean, they’re great, but studies have shown that both Millennials and Generation Z crave a more unique and authentic experience.
What do we mean by ‘unique’ and ‘authentic’? Younger travellers want to get below the surface of a city. It’s more than just seeing Big Ben and the London Eye, travellers want to experience the soul of a city and the diversity of its people.
Getting to know a city in an unexpected way is really what it’s all about.
Thankfully, LUMA Concept Hotel London recognises this, offering travellers an authentic London experience unlike any other. In the heart of Hammersmith, one of West London’s most vibrant neighbourhoods, you are surrounded by real London, rather than tourist London, and you have an array of intriguing adventures within easy reach.
Technology
People tend to label younger generations as ‘screen heads’, with phones for hands and blue-light glows leading them to an ever more high-tech future. While this is an exaggeration, there’s no denying that the world’s technological advances are increasingly innovative, and businesses, including the travel industry as a whole, are constantly updating their offer in order to keep up with the ‘right now’ generation.
If you were to book a stay at LUMA Concept Hotel London, you’d find an easy, efficient and intuitive booking system that lets you book a room within seconds.
That’s how quick hotels have to be.
Generation Z are go!
Generation Z have inspired the travel industry around the world to step up their game and provide speedy, efficient services as well as authentic city experiences.
LUMA Concept Hotel London couldn’t agree more. We believe in bringing it back to basics and letting the guest discover the nooks and crannies of a city for themselves. Forward-thinking and full of character, our ideas on how to make the most of our city are always bright.